Rodrigo has undertaken research on the Quality of life in the Puerto Vallarta region of Jalisco in collaboration wiht colleagues from Brandon and York Universities in Canada. He has published various book. He is member of Mexican Academy of Research in Tourism (AMIT), and he is member of the National Research System (NRS-Mexico). Also he si member of the editorial committee of TURyDES scientific magazine in the university of Malaga Spain. He si afilliated to the Administrative and Acoounting Departament in the Centro Universitario de la Costa, University of Guadalajara.